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Apurva Purohit

Apurva Purohit

President, Jagran Group

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Apurva Purohit is the President of the Jagran Group, one of India’s largest multi-media conglomerates. She handles the group’s portfolio across several verticals including print, radio, digital and outdoor. She was responsible for one of the most significant M&A’s in the media space when Radio City which she ran successfully for a decade, was acquired by the group. Under her leadership Radio City grew from 4 cities to a national presence across 20 cities, and is a leader in many of the markets it operates in. Radio City has won several best practices awards, been voted the Best Place to Work in Media and is among the top 25 Great Places to Work across industries.

Apurva’s experience of over 27 years ranges across partnering private equity players in building superior organisations and creating valuable businesses, and handling media businesses and brands. Prior to her entry into radio she was in the television space where she worked with BCCL & Zee Telefilms. She has launched successful TV brands like Zoom, India’s first lifestyle channel, and also fashioned the re-launch strategy for Zee TV, the flagship channel of Zee Telefilms. She is credited with bringing into the country the concept of consolidated media–buying by launching the first ever independent media buying agency, Lodestar, in 1995.

Apurva was recently featured among the top 30 most powerful women in Indian business by the India Today Group.

Warm, funny and approachable, Apurva is a gifted storyteller whose session will encourage audiences to leverage their inherent potential, in order to become the best version of themselves. Her best-selling book, ‘Lady You Are Not a Man- the Adventures of a Woman at Work,’ is an invaluable tool in this process, providing practical insights and guidance which can be referred to on an ongoing basis. While she is passionate about diversity and inclusion, Apurva’s session focuses on empowering all individuals through her personal stories and experiences, both as a CEO, and as a woman in the workplace. 

Her vibrant and uplifting insights are fuelled by a deep desire to give back to society, both through wisdom drawn from her life and role as a leader, and her philanthropic endeavours.